Presenters
2025 KEYNOTE SPEAKERS
Kristy Archuleta, Financial Therapist
Thursday, February 13, 8:00 a.m.
Dr. Kristy Archuleta is an internationally recognized and award-winning Professor in Financial Planning at the University of Georgia, a Licensed Marriage and Family Therapist, and a Certified Financial Therapist-I™. Known for her contributions to the development of financial therapy, she is a co-founder of the Financial Therapy Association, the Journal of Financial Therapy, and the nation’s first academic financial therapy program.
Dr. Archuleta has published numerous scholarly articles, co-edited two books, and commonly appears in podcasts and major news media outlets. She currently serves on the Board of Directors for the National Association of Personal Financial Advisors, the Financial Therapy Association certification committee, and three editorial review boards.
Carrie Williams
Merchandising Manager, AgMark LLC
Thursday, February 13, 12:30 p.m.
Carrie is originally from Northeast Colorado. After receiving her Bachelor of Science degree in Marketing from Colorado State University, Carrie began her career in the ag industry with Continental Grain Company from 1994 through 1999, specializing in grain procurement, cross-country trading and grain merchandising. With the start of AgMark in 1999, Carrie came on board as the Grain Merchandiser for the cooperative owned company. In the past 25 years she has continued as the Merchandising Manager, building relationships with buyers, managing grain positions and logistics and managing the merchandising of the grain positions for wheat, sorghum, corn and soybeans for 60 cooperative owned grain facilities within the AgMark system. With 30 years of grain merchandising experience, Carrie’s passion lies in this industry’s dynamic nature and the amazing people in it.
Carol Ann Crouch & Nancy Honig
K-State Research & Extension
Friday, February 14, 8:00 a.m.
Carol Ann Crouch, B.S., has been District Director of the West Plains Extension District of Scott and Finney Counties in western Kansas since forming the district in 2020. She has been an Extension agent for 22 years, starting in Haskell County as a Family and Consumer Science Agent before moving to Scott County in 2004. Carol Ann is a member of the Kansas Association of Extension Family and Consumer Science and served as Southwest Counselor and New Members committee. Prior to Extension, she spent 10 years in the retail industry as a Merchandiser for JC Penney. She and her husband Lance have two grown daughters and raise cattle. When she has free time, she likes to volunteer at the local food bank, quilt, read and spend time with family and friends.
Nancy Honig, B.S. M.S. is the Wild West District Agent, FCS Adult Development and Aging and Youth Development. Honig is a 1988 graduate of KSU in Human Ecology and Mass Communications and graduated with a Masters in Gerontology from KSU in 1995. She has been an Extension Agent for over 30 years, in both Kansas and South Dakota with the majority of her time spent in Stevens County, Kansas. She has served as president of the Kansas Association of Extension 4-H Agents, the Kansas Association of Extension Family and Consumer Sciences Agents, and the president of the Kansas Joint Council of Extension Agents. She is active in her community as her church pianist, P.E.O. corresponding secretary and a volunteer at the local theatre and senior center Bingo. She works alongside her husband daily as he is the Wild West Horticulture Agent, and they travel as much as possible when not busy with work. They have a son and daughter-in-law who live in Kansas City.
Matt Rush
Friday, February 14, 12:00 p.m.
The man who takes good and makes it… GOODER!
Matt says, “You can do more, be more and have more than you ever thought possible, you just have to be willing to get over yourself to get there.”
From the time Matt was in the 8th grade, he knew his life’s ambition was to help others become more than they ever thought possible. Since then, his speeches, seminars and books have inspired thousands of people — including his most recent book entitled, Stress Free You, a book solely focused on helping people turn off their stress with the flick of a switch.
However, whenever the global pandemic annihilated his public speaking business, he knew he had to make an enormous pivot. With ample time on his hands, he began pursuing a lifelong dream of becoming a sculptor and creating artworks of bronze. Unbeknownst to him, a God given talent had been lying in wait for the right moment to sprout. In his first year of creating, his artwork has already received national and international acclaim. The legendary Four Sixes Ranch of Texas has even secured him to begin creating works of art that are “ranch inspired.” Most recently, his lovely wife Katy Rush, has launched her own business, Turquoiseology, a line of custom precured turquoise jewelry and the two have embarked upon a new trail, with a new message.
His story of planting new seeds to overcome adversity is an inspiration to any audience.
Matt has served as the former CEO of the New Mexico Farm Bureau, served on the American Farm Bureau’s Foundation for Agriculture Board of Directors and been a partnering speaker with the Zig Ziglar family. He has been quoted in Bloomberg Business Weekly, NPR, PBS and ABC News. He and his wife make their home in Levelland, TX.